Business Plan: Third Eye Tea

Third Eye Tea is a small chain of shops specializing in herbal tea. We sell healthful caffeine free tea blends made with organic locally grown herbs and fruits, and select few tea brewing accessories. We plan to open in malls and small shopping centers to compete with Teavanna, and to attract health conscious, young adult customers. We wish to have an earthy, but trendy, image and to have a meditative feel to our shops.

Third Eye Tea is going to need a logo that incorporates the third eye, but without it being creepy. The logo should match the relaxing feel of the store, and should also incorporate our product: tea. An earthy color scheme should be used in the logos and fonts.